BLEND, in partnership with Coborn’s Inc. and Blue Cross and Blue Shield of MN, launched the NuVal® Nutritional Scoring System in eight St. Cloud area stores in October 2010. Results from this nine-month pilot project proved very successful in encouraging purchases of healthy food. In January 2012, Coborn’s Inc. announced the expansion of NuVal® to the remaining 21 Coborn’s grocery stores throughout the upper Midwest.
What is NuVal®?
The NuVal® Nutritional Scoring System helps you cut through confusing nutrition information to make decisions about food quickly and easily. The higher the NuVal® score — the higher the overall nutrition. It’s as simple as:
It’s easy to incorporate NuVal® scores into your regular shopping routine. Just look for the NuVal® system’s double-hexagon emblem and 1-100 food score on shelf tags next to the price.
The NuVal® score’s convenient location on the shelf tag lets you compare overall nutrition the same way you compare price. No more scouring nutrition labels; with NuVal® scores, you can see and compare food’s nutritional value in a single number at a single glance.
The choice is yours. NuVal® gives you the power to make an educated decision when selecting the foods you choose to eat.
Learn more about NuVal® and how to trade-up for better nutrition in our blog series called Peek Into Kelly’s…
How are NuVal® Scores Calculated?
The NuVal® Nutritional Scoring System is powered by the Overall Nutritional Quality Index (ONQI®), a patent-pending algorithm for measuring the nutritional quality of foods and beverages based on the influence they have on overall dietary goals. NuVal® takes into account more than 30 different nutrients and nutrition factors when developing a score.
- Numerator: Nutrients with generally favorable effects on health are placed in the numerator, where higher values increase the NuVal® score.
- Denominator: Nutrients with generally unfavorable effects on health are placed in the denominator, where higher values decrease the NuVal® score.
NuVal® in the Community
As part of our commitment to create healthier communities, BLEND continues to provide education and support good nutrition within our CentraCare Health service area. We want to help Central MN kids and families make better food choices when shopping at their local grocery stores.