BLEND, in partnership with Coborn’s Inc. and Blue Cross and Blue Shield of MN, launched the NuVal® Nutritional Scoring System in eight St. Cloud area stores in October 2010. Results from this nine-month pilot project proved very successful in encouraging purchases of healthy food. In January 2012, Coborn’s Inc. announced the expansion of NuVal® to the remaining 21 Coborn’s grocery stores throughout the upper Midwest.
What is NuVal®?
The NuVal® Nutritional Scoring System helps you cut through confusing nutrition information to make decisions about food quickly and easily. The higher the NuVal® score – the higher the overall nutrition. It’s as simple as:
It’s easy to incorporate NuVal® scores into your regular shopping routine. Just look for the NuVal® system’s double-hexagon emblem and 1-100 food score on shelf tags next to the price.
The NuVal® score’s convenient location on the shelf tag lets you compare overall nutrition the same way you compare price. No more scouring nutrition labels; with NuVal® scores, you can see and compare food’s nutritional value in a single number at a single glance.
The choice is yours. NuVal® gives you the power to make an educated decision when selecting the foods you choose to eat.
Watch how a real-life Sartell, MN, family uses NuVal® in their daily routine.
How are NuVal® Scores Calculated?
The NuVal® Nutritional Scoring System is powered by the Overall Nutritional Quality Index (ONQI®), a patent-pending algorithm for measuring the nutritional quality of foods and beverages based on the influence they have on overall dietary goals. NuVal® takes into account more than 30 different nutrients and nutrition factors when developing a score.
- Numerator: Nutrients with generally favorable effects on health are placed in the numerator, where higher values increase the NuVal® score.
- Denominator: Nutrients with generally unfavorable effects on health are placed in the denominator, where higher values decrease the NuVal® score.
NuVal® in the Community
As part of our commitment to create healthier communities, BLEND continues to provide education and support good nutrition within our CentraCare Health service area. We want to help Central MN kids and families make better food choices when shopping at their local grocery stores.
Kelly Radi, a BLEND Specialist and NuVal® Educator, has become the face of NuVal in our CentraCare Health communities. Her passion for good nutrition, love of cooking and “real mom” connections led her to become the NuVal® “spokesmom”. Having used NuVal® since it was launched locally, Kelly is a wealth of information on the benefits and ease of the system. Kelly can be found speaking to community organizations, civic groups, schools and Coborn’s customers.
Join Kelly as she shares her “real life” experiences of using NuVal as a tool for better nutrition when feeding her family. Tune in to her bi-weekly BLEND blog called Peek Into Kelly’s Kitchen. .